Effective positioning of websites in Great Britain means, above all, ensuring high-quality content in English and link building adapted to British standards. It’s essential to perform a thorough competition analysis. Check what SEO activities should be introduced to make your website visible in search engines and to publish effectively on UK sites.
What domain should you choose?
Choosing a domain can be of great importance for the visibility and positioning of the website in Google.co.uk search results. For people in the UK, domains ending in .co.uk or .com are the first choice. Yet, there are many other Top Level Domains (TLDs) of choice in the UK – these are the versions from .org, .biz, .website, and others.
However, while the site address is not as important to either Google or online searchers as it used to be, .co.uk or .com still enjoys more visitor trust than those additional domains with other TLD versions.
So, to answer the question from the header, the .com domain is not necessarily better than the .co.uk version. The most popular choice is .co.uk if your business is primarily aimed at customers in the UK. If your services are available worldwide, .com is preferred.
Keywords and their positions
One of the first things you need to do is to identify the appropriate phrases, check the regional trends as well as the seasonal keywords. One of the supporting tools is Ubersuggest which allows you to check how other words associated with the selected key phrases behave. The choice of keywords is essential for effective SEO. The second tool you may use is AnswerThePublic which shows the “Long Tail Phrases” – quite detailed queries consisting of a few words.
One of the activities to increase the visibility of your online or stationary business with a website on the Internet is building a link profile. In Great Britain, this activity is a bit more difficult than in other countries.
In the UK, our website will have links resulting from the so-called outreach, that is, establishing contacts with publishers or creators of websites thematically similar to ours. Put simply, as the owners of the A website, we contact the owners of the B website and ask them, for example, to place a sponsored article with an external link. When they agree, page B publishes a previously prepared entry referring to our site.
A similar, but slightly different option is affiliation, which consists in paying a fixed commission for the clicks of a link by people who post it. Acquiring links this way has its pros and cons. The latter usually include the high quality of such a link. One of the disadvantages on the other hand is a relatively high cost.
Add substantive content, make the site faster and control what happens with keywords. Search engine optimization in the UK is a multi-part, continuous process. Is a blog necessary? It can be useful in selling sponsored publications. Thanks to reliable articles, you can effectively build a database of external and internal links.